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About Us

Our Story

Hello And Welcome To Smile Big Clothing
My name is Chance Pronschinske, and I’m the proud founder of Smile Big Clothing Co. Throughout my life, I’ve made it my mission to embrace optimism. While it’s nearly impossible to stay happy all the time because we all face challenges and moments that bring us down - I believe there are always ways to find light in every day we’re fortunate enough to live. I’d like to share a glimpse into how Smile Big was born and why this brand holds such a special place in mine and my families heart. Our Purpose The inspiration behind Smile Big came from a simple, yet powerful realization: life is a mix of both highs and lows. In 2015 and 2016, I began to feel like the lows were outweighing the highs. My family and I went through a series of profound changes in a short span of time. Within a single year, I unexpectedly lost one of my aunts whom I loved greatly, my parents divorced, and I became an only child at home after my two older brothers left for college. It felt like the bad days were stacking up, and at times, I struggled with a sense of hopelessness. In those moments, I knew I needed to create something that could inspire optimism and bring peace—both for myself and for others navigating their own challenges. Clothing is arguably one of the most powerful vehicles to carry a message and mission, and my deep passion for this mission gave me an outlet to shift my focus away from the challenges I was facing. The smiley print on our Every Day T’s, introduced in 2017, was the first creation under the Smile Big brand. From there, our designs expanded into a broader collection of products, earning even more local support. Creating comfortable, inspiring apparel became deeply fulfilling, and seeing the positive impact it had on those who wore Smile Big was an incredible honor. Fast forward to today, and we’re proud to have Smile Big supporters in nearly all 50 states. As we continue to grow, we’re able to make an even greater difference. We’re beyond grateful for our Smile Big Family and excited to keep this journey going with all of you. Read more below...
Chancelor Pronschinske - Founder of Smile Big Clothing
Our Purpose

The creation of the Smile Big brand was quite simple. Every day, week, month, and year, there are both good and bad times. In 2015 & 2016, I began sensing the bad times were outnumbering the good times. There were many significant changes within a short period of time for my family and me. Within a one-year span, I suddenly and unexpectedly lost one of my aunts whom I loved very much, my parents divorced, and I became the only child at home as my two older brothers left for college. I was beginning to have more bad days than good days. At times, I even felt hopeless. So, I wanted to create a sense of optimism and peace for myself and others facing life challenges.

Clothing is arguably one of the most powerful vehicles to carry a message and mission, and being extremely passionate about my mission allowed me to take my mind off of the negative experiences I was going through. The smiley print on our Every Day T’s was the first SB design in 2017. Additional designs blossomed into a wider variety of products, bringing even more local support. Creating comfortable products bearing inspirational messages was fulfilling, and seeing the impact it had on those who wore Smile Big clothing was an incredible honor. Fast forward to today, we have Smile Big supporters in nearly all 50 states. The more we grow, the more of a difference we can make. We could not be more thankful for our Smile Big Family and look forward to continuing our journey with you.
I want to thank you for checking us out and looking into what we are all about. 

Revolutionizing how clothing creates community.

We Celebrate Uniqueness And Creativity

We Empower Our Community To Set Higher Goals Of Self And Operate At Their Highest Level

We Believe In Pursuing Positive Change, And Embracing Growth To Become The Best Version Of Ourselves.

Meet the Visionaries Behind 'Smile Big'

Chance Pronschinske

CEO & Founder

Adam Pronschinske

Co-Founder & C.O.O

Heidi Pronschinske

Co-Owner & Creative Director